Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance

January 29 14:30 2019 Print This Article

BOSTON, Jan. 30, 2019 (GLOBE NEWSWIRE) — Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before they kick off. The new Performance Forecasting campaign features are now available to all Mavrck customers, maintaining Mavrck’s innovation and leadership position in the influencer marketing data space. As Forrester stated last year, “No [influencer marketing solutions] vendor has taken as grown-up of an approach to fraud as Mavrck,” and Mavrck again raises the bar for influencer marketing data sophistication with this latest release.

“With any marketing campaign, you want to be able to ensure a return on your investment,” said Lyle Stevens, Co-Founder & CEO of Mavrck. “Mavrck’s new forecasting capabilities take the guesswork out of influencer campaign performance, allowing brand marketers to estimate how a campaign is going to perform before it even begins and to make changes throughout to better track against campaign goals. This is the future of influencer marketing.”

Mavrck’s Performance Forecasting campaign features predict and forecast content campaign performance based on influencers’ historical Instagram performances and their current workflow stages. Marketers can:

  • Predict campaign results in real time based on the influencers that they have invited, curated, and accepted.
     
  • Forecast outcomes and campaign optimization by using Performance Forecasting to see if they’re on track to activate the correct number of influencers to achieve their goals, as well as to determine how they’re pacing towards those goals across overall impressions, engagements, and engagement rates.
     
  • Set benchmarks and goals for up to three standard timeframes: Monthly, Quarterly, and Yearly.
     
  • Track progress and optimize performance by following indicators for each timeframe to see how they’re pacing towards KPI goals. The progress bar for each metric shows whether marketers are on-pace (green) or off-pace (red) for each metric.

Influencer campaign forecasting is the latest in a series of new capabilities announced by Mavrck over the course of the past year as the company continues to innovate within the influencer marketing data space. Other issues that remain top of mind for Mavrck in 2019 include fraud detection, brand safety, and integrating influencers into the marketing strategy process from start to finish.

To learn more about Mavrck and to book a demo, please visit www.mavrck.co.

About Mavrck

Mavrck is the leading, all-in-one, advanced influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, marketers can take an automated and performance-based approach to influencer marketing.

Founded in 2014, Mavrck is headquartered in Boston, MA, with offices in Denver, CO, has 52 employees, and has raised $13.8M in venture capital. The platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, and was named Best Influencer Marketing Platform by Digiday in 2018.

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/696bff0a-f65a-458b-8942-826f627a8771

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Jessica Yaniv
Jessica Yaniv

Jessica is the founder and editor-in-chief of TrustedNerd.com. Covering major tech shows such as CES, Jessica is always there for the latest tech news. Want your gadget to be reviewed or have a release you'd like to be considered for publishing? Send Jessica an email, jessica [at] trustednerd.com

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