IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising

October 02 15:00 2018 Print This Article
CHICAGO–(BUSINESS WIRE)–IRI & Google announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales.
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Jessica Yaniv
Jessica Yaniv

Jessica is the founder and editor-in-chief of Covering major tech shows such as CES, Jessica is always there for the latest tech news. Want your gadget to be reviewed or have a release you'd like to be considered for publishing? Send Jessica an email, jessica [at]

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