Parks Associates: 16% of U.K. broadband households own a smart home device

September 10 07:00 2018 Print This Article

CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT to feature new consumer survey data on European smart home market

DALLAS, Sept. 11, 2018 (GLOBE NEWSWIRE) — New consumer research from international research firm Parks Associates finds 16% of U.K. broadband households own a smart home device, compared to 26% in the U.S. The firm will share insights from its recent survey of 5,000 U.K. broadband households, including consumer interest and purchase intentions in smart home solutions, at the 13th-annual CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT on 13-14 November at the Amsterdam Marriott Hotel.

“In the U.K., much like the U.S., the most popular devices include smart thermostats, smart light bulbs, and networked cameras,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “In some ways, we are seeing a smart home market emerge in parallel with the U.S., but each market has its own unique qualities. At CONNECTIONS™ Europe, we will examine the different strategies and partnerships to build successful smart home solutions across Europe.”

CONNECTIONS™ Europe features multiple sessions with research and executive insight on the business opportunities, new revenue strategies, partnership opportunities, and technology disruptions for the smart home, security, energy management, and wellness industries.

CONNECTIONS™ Europe hosts more than 225 industry executives and features the following keynote speakers:

  • Johan Ambuhm, VP, Business Development & Digital Solutions, Inwido AB
  • Jens Dahle, Associate Partner, Digital Transformation, IBM
  • Alvaro Gallardo, VP, Smart Home Energy, Assistance, Orange
  • Gabriel Wetzel, CEO, Robert Bosch Smart Home GmbH
  • George Yianni, Head, Technology, Philips Hue

Conference sponsors include Homematic IP,, F-Secure, Intamac, mnubo, ROC-Connect, Zigbee Alliance, Z-Wave, and Mersoft.

For information, visit or contact [email protected], 972-490-1113. To schedule an analyst meeting or request specific research data, contact Julia Homier at [email protected], 972-996-0214.

Produced by Parks Associates, CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems.

Julia Homier
Parks Associates
[email protected]

A photo accompanying this announcement is available at

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Jessica Yaniv
Jessica Yaniv

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