Amplience and Snap36 Partner to Give Heritage Parts the Digital Content Advantage

January 10 14:03 2018 Print This Article

NEW YORK, Jan. 11, 2018 (GLOBE NEWSWIRE) — Amplience, the platform for Retail Engagement, announced that Heritage Parts, an online provider of commercial kitchen replacement parts, partnered with the company and product photography provider Snap36 to re-engineer its approach to digital content. The joint initiative enables Heritage Parts to dynamically showcase 70,000 products via Amplience’s 360° and 720°spin viewers, allowing its B2B customers to examine the parts in detail prior to purchase.

Heritage Parts wanted to provide its support staff, field service technicians and online buyers with the ability to easily find the right part, and engaged Snap36 to photograph its vast product inventory. In less than seven months, Snap36 photographed 70,000 commercial and institutional kitchen parts in 360° and 3D spin, resulting in more than 1.6 million individual pieces of visual digital material. Heritage Parts needed a Dynamic Media solution that could streamline this wealth of content, and tapped Amplience to fulfill this demand.

The Amplience platform simplifies digital asset management, and delivers powerful automated image management workflows so that Heritage Parts can provide its customers with a responsive ecommerce experience. Amplience’s 720° viewer enables site visitors to scroll up and over a product—an essential capability for ensuring that they purchase the correct replacement part. In addition to this superior technical functionality, Amplience was also distinguished in the marketplace by its comprehensive solution, ease of use and competitive price point.

“Our new ecommerce environment was a significant undertaking for Heritage Parts, and Snap36 and Amplience were instrumental to its success,” said Steven Suddarth, Ecommerce Manager at Heritage Parts. “The sheer number of parts we sell can make it difficult for our customers, technicians and support staff to ensure they have the right one without the ability to examine the items in detail. Amplience makes it possible for our site visitors to interact with the products as though they were physically present, which is a tremendous benefit.”

“B2B companies are quickly recognizing that they must provide a visual customer journey that rivals that of today’s top B2C ecommerce sites. The bar has been set very high for online shopping, and buyers are now expecting the same experience on the job,” said James Brooke, CEO and Founder, Amplience. “We are thrilled to play a part in helping Heritage Parts overhaul its online presence and maximize its use of visual imagery. Heritage prides itself on unsurpassed service, personalized attention, and enhanced customer experiences that ensure they can deliver in the digital age.”
Heritage Parts launched its enhanced online presence on the SAP® Hybris® platform in an effort to further unify its content and commerce capabilities.

About Snap36
Snap36 provides the complete solution for 360° & 3D imagery and studio equipment. Snap36 is the only company dedicated exclusively to high-volume product photography and studio automation. Experience, technical knowledge, and unparalleled customer service make it possible for Snap36 to revolutionize the photography market.

Headquartered in Chicago, Snap36 has been listed on the Inc. 500/5000 in 2016 and 2015. Clients include Home Depot, Macy’s, 3M, Lowe’s, Ralph Lauren, Grainger, Dillard’s, and Siemens. For more information on Snap36, call (844) 762-7360 or visit

About Amplience
The Amplience platform signals the end of today’s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale. With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity — all without scaling up the team. More than 200 of the world’s leading brands, including John Varvatos, Rag and Bone, and Tumi, benefit from Amplience’s specialized digital shopping expertise. For more information, visit

For further information, please contact:

Caroline Quirk
[email protected]
(781) 761-4487

view more articles

About Article Author

Jonathan Yaniv
Jonathan Yaniv

Jonathan is the founder and editor-in-chief of Covering major tech shows such as CES, Jonathan is always there for the latest tech news. Want your gadget to be reviewed or have a release you’d like to be considered for publishing? Send Jonathan an email, jonathan [at]

View More Articles