Stellar Loyalty and Loyalty360 Launch New Third-Generation Mobile Event App, Blending Digital & Physical Experiences

October 31 13:00 2017 Print This Article

FOSTER CITY, Calif., Nov. 01, 2017 (GLOBE NEWSWIRE) — Stellar Loyalty, Inc., the consumer relationship company with a mobile-best SaaS loyalty solution, and Loyalty360, the association for customer loyalty, today announced a newly enhanced “event engagement” mobile app for the upcoming Customer Expo 2017 conference in Nashville from November 6-8. The new app, which builds on earlier versions introduced at past events including the May 2017 Loyalty Expo, takes real-time mobile engagement to the next level. Together, Loyalty360 and Stellar Loyalty aim to show Customer Expo attendees the impact of blending digital and physical experiences, demonstrating best practices on loyalty, engagement and relevant in-the-moment interaction.

With a shared objective of delivering unique brand experiences, attendees will learn, share and discuss both new ideas and proven practices. Based on feedback from previous event attendees, Stellar Loyalty has added a host of new features to this year’s mobile experience, including:

1. Two-way connection introduction capabilities for both Sponsors and Brands
2. Refined Passport for prizes functionality
3. Better profile management
4. Enhanced analytics for engagement, preferences and attendee data understanding

From increasing peer-to-peer networking, delivering real-time news and push notifications, and fostering collaboration and feedback, the updated Customer Expo event app provides sponsors and exhibitors with new and richer opportunities to engage with attendees. 

After introducing digital voting at the Loyalty Expo in May with resounding success, the feature will again be available for the 2017 Loyalty360 Customer Awards. The app will make the voting survey available to an attendee only after they have scanned and entered the Customer Awards finalist session. In this way, Loyalty360 can be assured attendees are voting only after they have personally heard and compared the award finalists.

“I am more excited than ever about this year’s inaugural Customer Expo. We have refined the content, added a wide array of new speakers and brought incremental technology to the show.  As part of our change, we have again asked Stellar Loyalty to create an enhanced mobile experience for all attendees – Brands, Exhibitors, and Sponsors,” said Mark Johnson, CEO & CMO of Loyalty360. “As in years past, the mobile app is indicative of what consumers and brands both want – relevant information, easy access to information, social access and a vehicle to bring personalized engagement between the stakeholders.”

Specifically, the new Customer Expo event mobile app will enable:

Easy access to all event content and updates:

  • Conference agenda, speaker bios, sponsor information, event map, etc.
  • Real-time updates on conference news, push messages and announcements

Personalized content, networking and connections:

  • Personalized “My Agenda” for attendees
  • Connections with other attendees to share contact details and network
  • Access to the attendee list for brands, sponsors and exhibitors

Voting for award winners and session feedback:

  • Voting for the winners of the 2017 Loyalty360 Customer Awards
  • Sharing of feedback via the “rate the session” surveys

Chances for exclusive prizes:

  • Participation in the “Passport to Prizes” contest by scanning the code at each participating exhibitor booth

“We are very excited to again be part of Loyalty360’s events, and we know the Customer Expo will be a great show for all who attend,” said Stellar Loyalty VP Brad Marg.

Further supporting the event, Marg will serve as moderator of the panel discussion “Customer Loyalty in Travel & Entertainment” on November 6, 2017. The panel will bring together executives from top brands in the travel and entertainment industry, exploring their ideas, insights, and predictions on everything from customer engagement and loyalty channels to new technology and the rapidly rising expectations of customers across the vertical.

The Customer Expo will focus on all aspects of the customer journey and gather the best from the industry – top brands, solution providers, and consultants — to focus on customer experience and engagement strategies for building lifelong brand advocates.

The app is now available for download here on iTunes. For additional information and to register for the Customer Expo 2017, please visit

Sue Parente
Phone Number: +1 (781) 642-7788
Email: [email protected]

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Jessica Yaniv
Jessica Yaniv

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