Nosto’s Artificial Intelligence Platform Helps Online Retailers Get Personal

September 27 12:00 2017 Print This Article

LOS ANGELES, Sept. 28, 2017 (GLOBE NEWSWIRE) — Nosto, the industry leader in online retail personalization, has expanded its presence to the West Coast today with the launch of a new office in Los Angeles. Tens of thousands of leading brands and online retailers across the globe–including Campus Protein, Everlast, Volcom, Pura Vida Bracelets, SeaVees and Lush–use Nosto’s artificial intelligence-based platform to recommend relevant products to their customers in real-time.

Just as consumers have come to expect personalized content recommendations from on-demand services like Netflix and Amazon, today’s online shoppers crave personalized and curated e-commerce experiences. By using machine learning to analyze the unique browsing and buying behavior of every visitor to an online store, Nosto makes it easy for e-commerce professionals to build, launch and optimize personalized multi-channel marketing campaigns (websites, mobile apps, emails, social ads via Facebook and Instagram). This allows them to better capitalize on potential buying opportunities.

“Nosto’s goal is to make personalization easy and fast. We’ve done that by providing deeper algorithms based on machine learning and artificial intelligence that automatically predict the best products and offers for each customer based on their unique user behaviors,” said Jan Soerensen, General Manager North America, Nosto.  “Marketers have a big opportunity to make their brands stand out–yet, they are still relying on manual data collection processes that are time consuming to aggregate. Nosto’s technology provides a real-time view of the customer that lends valuable insight not only into possible purchases but also into other key areas of the business like inventory decision making, advertising, etc.”

“Our conversion rate has skyrocketed on Nosto,” said Russell Saks, CEO, Campus Protein. “Not only are we offering better customer service, we are enticing customers to make additional purchases by displaying recommendations of items that are highly relevant to them. Nosto drives nearly 20% of our sales annually through their recommendations. The platform is very well integrated and fast to set up. The user experience from a customer perspective is phenomenal.”

The opening of Nosto’s Los Angeles office puts the company at the center of a vibrant talent, customer and agency partner ecosystem including Facebook, Shopify Plus, Magento, Salesforce Commerce Cloud and BigCommerce. The company is rapidly gaining retailers across the world and supports them from its offices in Helsinki, Berlin, Stockholm, London and New York City. Recently, Nosto secured $17 million in funding from the European Investment Bank to further accelerate this new expansion and its continued product development.

Success-based pricing model

Nosto offers a success-based, flexible pricing model that scales with the needs of a growing business. The platform is product agnostic and works with any shopping cart. For more information about Nosto pricing please visit, http://www.nosto.com/pricing/.

About Nosto

Nosto enables online retailers to deliver their customers personalized shopping experiences at every touch point, across every device. A powerful personalization solution designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 multi-channel marketing campaigns without the need for dedicated IT resources. Leading retail brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its retailers from its offices in Helsinki, Berlin, Stockholm, London, Los Angeles and New York.

Media contacts:
Shannon Wojcik
Galvanize Worldwide for Nosto
585-831-6267 – mobile
[email protected]

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Jonathan Yaniv
Jonathan Yaniv

Jonathan is the founder and editor-in-chief of TrustedNerd.com. Covering major tech shows such as CES, Jonathan is always there for the latest tech news. Want your gadget to be reviewed or have a release you’d like to be considered for publishing? Send Jonathan an email, jonathan [at] trustednerd.com

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