Avid Unveils Next-Generation News Production Workflows with MediaCentral

September 14 09:41 2017 Print This Article

AMSTERDAM, The Netherlands, Sept. 15, 2017 (GLOBE NEWSWIRE) — IBC (Hall 7, Booth #J20) – Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution, and monetization of media asset for global media organizations, enterprise users and individual creative professionals, today introduced MediaCentral solutions for news. Integrating the Avid FastServe™ family of video servers, the next-generation MediaCentral® production suite, and Maestro | News – the scalable, end-to-end MediaCentral solutions enabling news organizations to create content from any location – deliver breaking news first on every consumer platform, and accelerate every aspect of their media production workflow.

“Today’s News organizations are under relentless pressure to deliver information faster and to more distribution channels than ever before, all while growing viewership and differentiating their brand,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid. “Avid MediaCentral for news is built for the rigors of modern news operations – seamlessly integrating web, mobile and TV delivery with rich immersive graphics. We’re excited to take it to the next level with our new FastServe video server family, Media Central Newsroom and Production modules, and the expanded Maestro | News graphics suite – all tightly integrated on the open and extensible MediaCentral platform, allowing news teams to turn stories around faster, to more channels with greater efficiency.”

Uniting Avid’s industry-leading product line in a seamless, single platform, MediaCentral solutions for news include:

  • MediaCentral | Cloud UX: The completely redesigned MediaCentral | Cloud UX (user experience), is an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform, no matter where they are. Team members can easily collaborate with each other from wherever they are—in the same building, across town, or even on a different continent.
  • MediaCentral | Newsroom Management:  Part of the next-generation MediaCentral production suite, MediaCentral | Newsroom Management is a fully customizable workflow module for complete story creation and rundown management for news teams, providing improved workflow efficiency and speed to break news across multiple broadcast and digital outlets. It integrates seamlessly with other MediaCentral workflow modules, apps, and platform-enabled solutions.
  • MediaCentral | Production Management: Part of the next-generation MediaCentral production suite, MediaCentral | Production Management provides advanced file and workflow management for mid-sized to large production teams, simplifying and accelerating media production workflow. This fully customizable MediaCentral workflow module enables news production teams to manage the content creation process, automate workflows and collaborate—all from a simple web interface—so projects move easily in parallel and work gets done faster.
  • MediaCentral I Graphics Management: Part of the next-generation MediaCentral production suite, MediaCentral | Graphics Management is a powerful and easy-to-use graphics asset management solution that delivers seamless workflow integration across your news production environment, providing teams with greater access, efficiency and collaboration, and significantly accelerating and simplifying the content creation process.  
  • MediaCentral I Maestro News: The new MediaCentral | Maestro News app within MediaCentral | Cloud UX offers access to a full graphics production workflow from anywhere. Journalists can drag and drop clips and images directly from MediaCentral into Maestro | News graphics templates to accelerate real-time broadcast graphics production.
  • Avid NEXIS innovations
    Introducing new Avid NEXIS | PRO and Avid NEXIS | E2 hardware options
    Avid NEXIS | PRO now scales to 160TB – twice its previous capacity – giving small post facilities the ease-of-use, security, and performance advantages enjoyed by larger Avid NEXIS customers. Avid NEXIS | E2 now supports SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real-time. Additionally, Avid NEXIS | Enterprise now leverages 100TB Media Packs to scale up to 4.8PB.

Building on the rich heritage of the industry-leading AirSpeed® and PlayMaker™ video servers, Avid’s new generation Avid FastServe family of video servers are tightly integrated with MediaCentral solutions for news. They feature a unified modular architecture that supports UHD and IP I/O to enable ultra-fast ingest and playout. The FastServe video servers for news include:   

  • FastServe I Ingest allows broadcast news teams to capture HD and UHD content in pristine Avid DNxHR format directly to Avid NEXIS® storage via a 10GB connection. This allows quick access to assets across the organization through MediaCentral and to Media Composer®, enabling editing during ingest, while decreasing the time to air for delivery news content.
  • FastServe I Live Edit provides news broadcasters with a turnkey solution for ultra-fast turnaround of incoming feeds. FastServe | Live Edit incorporates ingest, editing, and playout within the same 3U chassis, making it the most robust fast-turnaround tool for live environments.
  • FastServe | Playout is a file-based playback server for video clips, images and motion graphics controlled from a single user interface. Tightly integrated with MediaCentral, FastServe | Playout accommodates a range of production requirements such as searching, dragging and dropping indexed content from MediaCentral.  FastServe | Playout is also deeply integrated into MediaCentral-based news workflows for lightning-fast turnaround, and allows playback of media directly from Avid NEXIS without copying the content to local storage first.

To learn more about MediaCentral for News, please visit http://www.avid.com/solutions/news-production.

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, Avid DNxHR®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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Jessica Yaniv
Jessica Yaniv

Jessica is the founder and editor-in-chief of TrustedNerd.com. Covering major tech shows such as CES, Jessica is always there for the latest tech news. Want your gadget to be reviewed or have a release you'd like to be considered for publishing? Send Jessica an email, jessica [at] trustednerd.com

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