NXP Revolutionizes Retail Customer Experiences, Launches Industry’s Most Power Efficient Global RAIN RFID Chip for Omnichannel Retail Data

May 08 13:00 2017 Print This Article

PHOENIX, May 09, 2017 (GLOBE NEWSWIRE) — NXP Semiconductors N.V. (NASDAQ:NXPI) pushes the boundaries of RAIN RFID innovation with the launch of its new global UCODE 8 RAIN RFID chip platform that enables omnichannel retailers to improve supply change management and achieve higher sales, transform consumer shopping experiences and enable brand protection.

Delivering unmatched performance and quality, the new UCODE 8 is a universal RAIN RFID chip designed to ensure high inventory accuracy on all retail product categories through best-in-class read sensitivity. The new auto adjust feature ensures a consistently high performance read-rate across different product materials and global deployments. Additionally the unique brand identifier feature validates product authentication and helps identify fakes to combat grey market activities. The solution is particularly well-suited for retailers, brand owners, label manufacturers, system solution companies and others seeking to use top-notch RAIN RFID technology for supply chain management and brand protection.

“In the retail industry, there is an ever-increasing demand for optimized inventory visibility and improved process efficiencies to support their omnichannel strategies and create a better shopping experience for consumers, ensuring that they have the right product available at all times via all channels,” said Ralf Kodritsch, director segment manager of RFID Solutions at NXP. “UCODE 8 provides unparalleled performance, addressing exactly those dynamic needs of the retail market, where accuracy, speed and brand protection are crucial throughout all retail processes — from manufacturing and distribution to in-store inventory and the final customer sale.”

Saving Cost with the Innovative Auto Adjustment Feature

The RAIN RFID Chip platform features auto adjustment to deliver consistent readability when used on different materials across different frequency ranges. The feature lowers cost by reducing the need for dedicated regional antenna designs. The automated error correction for memory data also improves data accuracy and ensures that memory data content will remain unchanged over the entire product lifecycle. Its dual-axis glue spacer design and large area gold contact pads can reduce failure rates caused by mechanical stress at the antenna contacts and thereby eliminate performance degradation.

“The RFID inlay is the only element that touches every read point throughout the global supply chain. Our vision is to create inlay products that help the industry unlock new use cases while delivering consistent global performance across each read point,” said George Dyche, Director RFID Innovation and Product Management at Avery Dennison. “The UCODE 8 from NXP, coupled with our global antenna engineering teams, will enable innovative designs to meet current and future market needs.”

“UCODE 8 pushes the envelope by creating a chipset that is optimized across many other use cases such as functions on conveyor systems in dense packages, handhelds on loading docks, overhead systems in warehouses or on retail floors, exit portals for loss prevention, or close-range readers for point-of-sale or parts verification,” said Justin Patton , Auburn University RFID Lab. “UCODE 8 powers inlay products in all of [Auburn Retail Categories] ARC’s current approved categories (A, B, C, D, F, G, I, K, M, N and Q) and meets the demands of the inlay industry from not just global tags, but from truly universal tags used in the different use cases as well.”

For more information about UCODE 8, click here

See NXP Technologies in Action at RFID Journal Live! from May 9-11 in Phoenix

Visit NXP during RFID Journal Live! at Booth 804. See the UCODE family of products in action and interact with other innovative demonstrations.

About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com.

NXP and the NXP logo are trademarks of NXP B.V. All other product or service names are the property of their respective owners. All rights reserved. © 2017 NXP B.V.

For more information, please contact:        

Americas Europe Greater China / Asia      
Tate Tran  Martijn van der Linden Esther Chang      
Tel: +1 408-802-0602 Tel: +31 6 10914896 Tel: +886 2 8170 9990      
Email:[email protected]  Email: [email protected]  Email: [email protected]       
  Categories:
view more articles

About Article Author

Jonathan Yaniv
Jonathan Yaniv

Jonathan is the founder and editor-in-chief of TrustedNerd.com. Covering major tech shows such as CES, Jonathan is always there for the latest tech news. Want your gadget to be reviewed or have a release you'd like to be considered for publishing? Send Jonathan an email, jonathan [at] trustednerd.com

View More Articles
0 comments