RALEIGH, N.C., March 20, 2017 (GLOBE NEWSWIRE) — MaxPoint (Nasdaq:MXPT) today announced that it has partnered with InfoScout to use shopper-level insights to transform the way CPG companies and retailers measure their marketing programs. MaxPoint utilizes privacy-friendly location and basket-level data from InfoScout’s panel of active shoppers along with its own proprietary data to model audiences with a high propensity to buy. That unique dataset is also used to enrich companies’ customer lists with information about loyalists’ product and retailer preferences. MaxPoint is further able to utilize the data to measure the sales impact of programs at the shopper level.
The partnership allows digital advertisers to reach audiences based on where and when those customers shop, as well as the products in their baskets. Subscribers to MaxPoint’s Customer Catalyst™ CRM software can also benefit from InfoScout’s panel data, which MaxPoint uses alongside its own data to model the attributes and product preferences of loyal customers on brands’ and retailers’ CRM lists. The impact marketing programs have on individual shoppers is quantifiable with MaxPoint Sales Impact Studies, which analyze which buyers account for the greatest incremental campaign volume.
“Our partnership with InfoScout reflects a commitment to enhancing our products and developing deeper relationships with our customers to help them better understand how their marketing campaigns are performing,” said Sean Murphy, SVP of analytics at MaxPoint. “Before working with InfoScout, we were able to accurately measure the sales impact of digital marketing at the store level. Now, we can also assess sales impact at the shopper level – with insights on where a brand’s loyalists shop and which other brands are in their baskets.”
InfoScout operates America’s largest and most representative consumer purchase panel through mobile apps that reward shoppers with school donations, cash and gift cards in exchange for uploading their shopping and dining receipts. The consumer insights company provides valuable path-to-purchase insights tied to UPC, price, loyalty, visitation and location across all retail formats, including grocery, mass, club, drug, dollar, specialty and e-commerce.
“We’re constantly looking for creative ways to disrupt legacy approaches to measuring marketing effectiveness and to provide more actionable insights to consumer brands,” said Jared Schrieber, co-founder and CEO of InfoScout. “Working with MaxPoint, we’re delivering basket-level data that powers closed-loop measurement at the shopper level, giving brands a more actionable understanding of how their marketing campaigns perform on the ground.”
Customer Catalyst is a software-as-a-service solution that matches, enriches and activates CRM lists across the full digital marketing stack. The solution connects every device in a household to its CRM record by matching physical and email addresses to digital audiences and then enriching those profiles with MaxPoint’s real-time purchase intent and location history data. Enriched lists are available to a company’s preferred marketing partners for activation.
About MaxPointMaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
About InfoScoutInfoScout helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel. Through its portfolio of proprietary mobile apps that engage a representative sample of American shoppers, InfoScout captures nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’ With more than 100 million brick-and-mortar and ecommerce receipts captured annually, InfoScout has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, Samsung and NBC Universal. For more information, please visit www.infoscout.co.
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