Facebook’s new publishing partnership with Unity, is set to bring an all-new PC platform to the gaming public according to the company. The two companies are working to introduce a more streamlined game development process for games that will be published on the new Facebook platform. The new partnership will simplify the process of exportation and publishing of games from Unity to Facebook.
The partnership will allow Unity developers to quickly deliver their games to over 650 million players who play games connected to Facebook each month. This is likely to lead to an addition to the list of social luck games and an increase in the games available with new casinos online. Casual casino gamers are already looking forward to the new experience promised by this partnership.
Facebook’s partnership shows a possible interest in expansion and competing with other big players like Steam. If that is the end goal, they have started on a strong footing as there is a huge collection of games developed by Unity. Some studios are already able to access the closed-alpha build but no timeframe has been announced yet for the full rollout of the Facebook and Unity platform. There has also been no mention of whether the company will sell non-unity games on its platform or not.
The new Facebook and Unity integration will only work for game titles developed using Unity 5.4 and later. Unity 5.4 is a version that launched earlier this year and was lauded for the improved performance, better integration with Unity IAP, improved visuals and an upgrade for VR rendering.
Unity enjoys over 45% share of the feature game engine marketplace worldwide. This figure is almost three times compared to numbers from its nearest competitor. The company’s game programme is very popular with developers and the number keeps growing each year. Over 650 million people play games built with Unity engine. This figure is boosted by the thousands of games developed with the engine already.
The company’s new partnership with Facebook is expected to move it even further clear of the competition and increase its stranglehold on the niche.
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