Rogers to revolutionize U.S. wireless data roaming rates for Canadians

Rogers to revolutionize U.S. wireless data roaming rates for Canadians
February 08 19:49 2013 Print This Article

Rogers Communications announced today it will soon launch a new, more affordable, roaming rate for customers travelling to the United States. Canadians travelling to the U.S. use their wireless devices to go online more than in any other country, and want to have access to simple and predictable roaming. Rogers will lead the market with a new easy and worry-free roaming solution.

Coming this spring, the company is introducing a new $7.99 pay-per-use roaming rate that gives customers access to 50 megabytes of data over a 24 hour period while travelling in the U.S. This new rate, available to consumers and businesses, gives customers nearly twice the data that they would typically use domestically. With 50 MB of data, customers can view approximately 50 maps, 200 web pages, 1,000 emails or over 5,000 tweets. Customers will be alerted before reaching 50 MB which means they will be able to control their roaming costs. If a customer exceeds 50 MB within the 24 hour period, they will be charged an additional $7.99 for another 24 hours.

“Our customers have consistently told us they want certainty and peace of mind when using their wireless devices to access the Internet while travelling,” said Raj Doshi, Rogers Senior Vice President of Products. “Canadians’ connected habits are evolving, and our new roaming model is an important step in addressing the changing needs of our customers. With this simple and affordable roaming rate, customers will be able to use their devices while travelling just as they would at home.”

To help further enhance the customer experience, Rogers is also changing its cellphone unlocking policy this March so that customers can unlock their wireless phones as early as 90 days after activating their devices on the Rogers network.

In addition, the company has recently introduced the following programs and initiatives to help its customers:

  • Simplified wireless rate plans, including unlimited text and voice, making it easier for customers to understand their plans.
  • FLEXtab, a program that allows customers to pay off their device subsidy at any time.
  • Rogers Device Protection and Rogers Anti-Theft, services that offer customers enhanced protection on their wireless device.
  • Rogers TechXpert for wireless and Rogers TechXpert for high speed internet customers offering extended technical support, 24/7
  • Tech Essentials, a new education program to help consumers better understand how to use technology safely and smartly.

“These are just a few examples of steps we’re taking to continually respond to customer feedback and to create a better experience for our customers,” said Doshi. “We know Canadians want their wireless experience to be simpler and easier…we’ve listened to their input on the national wireless consumer code and we support having a single set of wireless standards across the country to provide equal ease of use for consumers from coast to coast.”

In March of 2012, Rogers led the industry and proposed a draft national wireless consumer code to the CRTC. In early December 2012, Rogers reaffirmed its support for a national wireless consumer code that will lead to strong consumer ease of use standards that treat Canadians equally. Today, different rules apply in different provinces when it comes to contracts, cancellation policies, renewals and more. Having a single set of standards across the country would make it easier for customers to know what to expect from their service provider, no matter where they live in Canada.

Rogers will provide its view and looks forward to hearing more from Canadians at the upcoming CRTC hearing starting February 11, 2013.

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Jonathan Yaniv
Jonathan Yaniv

Jonathan is the founder and editor-in-chief of TrustedNerd.com. Covering major tech shows such as CES, Jonathan is always there for the latest tech news. Want your gadget to be reviewed or have a release you'd like to be considered for publishing? Send Jonathan an email, jonathan [at] trustednerd.com

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